Introduction
-  Career choices — where are you headed?
-  Entrepreneurship in the economy
-  Are you an entrepreneur?
-  Lunch with entrepreneurs
-  Team assignment — team-building exercise
-  Campus tour

Ideation - Where Do Good Ideas Come From?
-  Where do good ideas come from?
-  Ideation workshop
-  Business simulation exercise
-  Develop three potential new business ideas

Opportunity Evaluation
-  Opportunity evaluation — what are the criteria?
-  Panel: what are investors looking for?
-  Customers, markets and business ecosystems
-  Lunch with investors
-  Business simulation exercise
-  Evaluate and rank potential business ideas

Market Research and Analysis
-  Introduction to market analysis — tools and techniques
-  Research market opportunities for potential business ideas
-  Business simulation exercise
-  Evaluate market potential and select target market

Business Models and Value Propositions
-  What is a business model? How will we make money with this idea?
-  Creating a value proposition
-  Lunch with entrepreneurs
-  Innovation and entrepreneurship at UT Dallas
-  Research laboratory tour

Marketing and Strategy for Start-ups
-  Marketing and strategy fundamentals
-  Distribution and pricing
-  Lunch with entrepreneurs
-  Laboratory tour — Nanotech Institute
-  What is our strategy? What is our marketing plan?

Developing and Protecting Your Idea
-  Product development strategies
-  Protecting your intellectual property
-  Presentation skills workshop
-  What is our product or service — 30 second advertising spot competition

Risk Management and Financing
-  Financing a new venture
-  Panel: venture financing and risk management
-  Lunch with entrepreneurs
-  How much capital do we need?
-  Elevator pitch competition

Building a Sustainable Company
-  Getting over the hurdles — building a sustainable company
-  Laboratory tour: ATEC Motion Capture Laboratory
-  Prepare idea presentation

Business Idea Competition
-  Business idea competition — presentations and judging
-  Lunch with judges
-  Feedback and awards
-  End of camp party