Sept. 9, 2011
8:30AM-3:30PM
SOM 1.117 |
Entrepreneurship 101 - Getting Started
Session A
- Are you an entrepreneur?
- Getting started - where do good ideas come from?
- Understanding customers - creating and capturing value
- Evaluating your business idea
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Oct. 14, 2011
8:30AM-3:30PM
SOM 1.117 |
Creating Value for Your Customers
Session B
- Who is your customer? What are his needs?
- Understanding what customers value
- Pricing/positioning/communicating value
- Crafting a compelling value proposition
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Nov. 11, 2011
8:30AM-3:30PM
SOM 1.117 |
Capturing Value for the Entrepreneur
Session C
- Capturing value for the entrepreneur and investors
- Business models: design and development
- Creating and sustaining competitive advantage
- Entrepreneurial business strategies
- Exit strategies
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Jan. 13, 2012
8:30AM-3:30PM
SOM 1.117 |
Legal and Governance Issues for the Entrepreneur
Session D
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Legal and governance issues - an overview
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When do you need a lawyer? When can you get by without one?
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Protecting your intellectual property
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Legal structures: alternatives, pros and cons
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Negotiating the jungle of employment law
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Securities laws: how do they affect me?
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Feb. 10, 2012
8:30AM-3:30PM
SOM 1.102 |
The Business Plan and Investor Pitch
Session E
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Do you need a business plan? What are your objectives?
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What are investors looking for?
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The essentials of a business plan
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The most important two minutes: the elevator pitch
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Crafting and delivering your message
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Mar. 09, 2012
8:30AM-3:30PM
SOM 1.102 |
What is your Product/Service Offering?
Session F
- The business context of product/service innovation
- The role of creativity and innovation
- Product/service development: strategy and process
- Positioning your product/service in a competitive market
- Changing paradigms: evolving concepts of market positioning
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Apr. 13, 2012
8:30AM-3:30PM
SOM 1.102 |
Building the Startup Team
Session G
- What skills does your venture need? When?
- Organizational structures: options and alternatives
- Recruiting, hiring, retention and employee development
- Compensation and benefits
- Nurturing the organizational culture
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May 11, 2012
8:30AM-3:30PM
SOM 1.102 |
Financing Startup and Growth
Session H
- Sources of financing for new ventures
- Government programs: What is available?
- Due diligence: investor evaluation criteria
- Working with professional investors
- Managing financial resources: extending the runway
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June 08, 2012
8:30AM-3:30PM
SOM 1.102 |
Positioning Your Company for Sustained and Profitable Growth
Session I
- What is your objective? What should it be?
- The critical period of transition: the Eight Hurdles
- Entrepreneurial leadership: from entrepreneur to CEO
- Anticipating and managing risks
- Avoiding the perils and the pitfalls
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