School of Management

Undergraduate Programs

 

Undergraduate Course Offerings in the School of Management

BA 4308 Entrepreneurship (3 semester hours)

This course explores all aspects of entrepreneurship and the process of creating new ventures. Topics will include the role of entrepreneurship in the economy, opportunity recognition and evaluation, bootstrapping, entrepreneurial strategies, venture finance, writing a business plan and managing the growth process. Student teams will prepare and present business plans during the semester. Prerequisite: AIM 2300 or AIM 2301. (3-0) Y

BA 4310 Entrepreneurial Finance (3 semester hours)

This course explores the process of raising capital and managing capital in entrepreneurial new ventures. The course will focus on the issues of forecasting cash flows, cash flow management, capital budgeting, valuation, capital structure and the various financing methods and mechanisms available to entrepreneurs (bootstrapping, angel investors, venture capitalists, IPOs seeking to raise capital for a new venture). Prerequisites: AIM 2301 and BA 3341. (3-0) Y

BA 4311 Entrepreneurial Strategy (3 semester hours)

This course is designed to show students how to identify potential business opportunities, determine what constitutes a good business model and strategically implement a business proposal. Topics of focus include an overview of the entrepreneurial process, determinants of venture success in high tech and other business environments, and strategies for industry entry and venture growth. Prerequisites: AIM 2300 or AIM 2301 and at least sophomore standing.

 

BA 4335 Marketing Research (3 semester hours)

This course provides an overview of the entire marketing research process which includes problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis and reporting of findings. Emphasis will be on using market research to make better marketing decisions. Students are expected to know basic marketing and have an aptitude for quantitative analysis. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y

BA 3372 Export Market Development (3 semester hours)

Survey of factors affecting export markets. Examination of free trade versus strategic trade; trade protectionism; role and influence of the WTO; impact of regional trade agreements (e.g. NAFTA, EU); supply chain management, logistics and distribution challenges; and trade finance. Prerequisites: MATH 1326 and MATH 2333. (3-0) Y

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BA 4336 Marketing Strategy (3 semester hours)

This course provides an overview of how strategy is developed in marketing. This course emphasizes the integration of knowledge from previous marketing courses and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y

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AIM 3320 Financial Information Management (3 semester hours)

This course introduces concepts underlying financial analysis and management of information flows. Recording, aggregation, analysis and reporting of financial and non-financial information are studied using database software. Prerequisite: AIM 2301. (3-0) S

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AIM 3341 Cost Management Systems (3 semester hours)

A study of business management's internal accounting information needs as they pertain to cost control and containment. Emphasis is on the processes of business planning, controlling, and decision making. Topics include cost behavior, cost allocation, budgeting and performance measurement. Prerequisites: AIM 2302, AIM 3320, MATH 1326, and MATH 2333. (3-0) Y

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BA 4309 Regulation of Business (3 semester hours)

Examines the broad subject of government regulation of business and focuses on the source of the demand for government regulation, its translation into legislation, its administration and its impact. Emphasis is placed on high impact regulatory programs, such as antitrust, health, safety and environmental laws. Prerequisite: ECO 2302. (3-0) Y

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BA 4321 Database Fundamentals (3 semester hours)

Database theories, conceptual data modeling techniques, database management and database development practice with emphasis on relational database systems. Topics include entity relationship data model, data planning, data administration, SQL, relational theories, distributed databases, database development project and other database management issues, such as concurrency control, data security and integrity. A database management system software package is used to implement working database systems. Cannot be used to satisfy degree requirements for majors in the School of Engineering and Computer Science. Prerequisite: BA 3351. (3-0) Y

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AIM 2300 Principles of Accounting (3 semester hours)

This course will introduce students to accounting concepts and principles used to make decisions by business managers and investors. The course is designed to benefit all students who will be future users of accounting information. This course cannot be used to fulfill degree requirements by students in the School of Management. (3-0) Y

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BA 3365 Marketing Management (3 semester hours)

Marketing principles including marketing planning, the decision making environment, market measurement, product decisions, promotion, pricing and distribution. Special emphasis placed upon the determination and evaluation of market segments. (3-0) S

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Minor in Innovation and Entrepreneurship

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